Turning sightseeing into time travels through hijacking tourist selfies.

Client:
Berlin Tourism Board

Category:
Activation

Country: 
Berlin / Germany

Images of Berlin's Wall went around the world once again. 

With a spectacular installation at the Berlin Wall, we let photo-taking tourists discover the history of the former border and create interest for the Berlin museum city pass. A surprising technology turned the last remaining sections of the Wall into a projection canvas. The projections were invisible to the human eye. Only through the flash of cameras did emotional and historical images appear on the tourists' photos.

How it works: We installed special red projector-boxes in front of the most visited segments of the Berlin Wall.

How it works: The projections were only triggered
by the flash of photo cameras for a split second.

Creative Award Recognition:

New York Festival Award

  • Gold Outdoor

  • Bronze Avant-Garde

  • Shortlist Public & Media Relations

Cannes

  • Bronze Ambient

  • Shortlist Promo & Activation

  • Shortlist Media & Direct

London Festival Award

  • Bronze Installations

  • Shortlist Experiential Marketing

  • Shortlist Integration

  • Shortlist Entertainment

Clio

  • Shortlist Branded Entertainment

  • Bronze Engagement

How it works: In their photos, visitors were surprised with a peek at the history behind the wall.

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Putting the World into Words