Client:
Berlin Tourism Board
Category:
Activation
Country:
Berlin / Germany
Turning sightseeing into time travels through hijacking tourist selfies.
Images of Berlin's Wall went around the world once again.
With a spectacular installation at the Berlin Wall, we let photo-taking tourists discover the history of the former border and create interest for the Berlin museum city pass. A surprising technology turned the last remaining sections of the Wall into a projection canvas. The projections were invisible to the human eye. Only through the flash of cameras did emotional and historical images appear on the tourists' photos.
How it works: We installed special red projector-boxes in front of the most visited segments of the Berlin Wall.
The projections were only triggered by the flash of photo cameras for a split second.
Creative Award Recognition:
New York Festival Award
Gold Outdoor
Bronze Avant-Garde
Shortlist Public & Media Relations
Cannes
Bronze Ambient
Shortlist Promo & Activation
Shortlist Media & Direct
London Festival Award
Bronze Installations
Shortlist Experiential Marketing
Shortlist Integration
Shortlist Entertainment
Clio
Shortlist Branded Entertainment
Bronze Engagement
The Result: In their photos, visitors were surprised with a peek at the history behind the wall.