Over the last 15 years of working in marketing, I’ve come to appreciate the power of focus more and more.

There was a time when I worked at J. Walter Thompson in Singapore, a creative office with 150 people and dozens of regional and global brands. I had a great relationship with my CCO, who would bring me into most of the key projects & pitches. He knew he could bank on the time that I would invest. That meant I was jumping at one point between 17 different brands – each with its own ins and outs – and I absolutely loved.

Today, I find real fulfillment in being focused. Channeling all my energy, creativity, and ingenuity into a single brand. It allows me to uncover solutions that I previously maybe overlooked, it allows me to understand the audience on a level that I maybe couldn’t. When you can immerse yourself in a single brand at that level, you move beyond scratching the surface and start making a real impact.