Global Impact on a Shoestring Budget
We travelled around the world to put it into words for a new brand platform.
Client:
Parker Pens
Category:
360 Campaign
Country:
Japan, China, US, UK
Put the world into words.
Travel allows us to experience the most surreal, and unforgettable moments –often even too vivid for a camera to capture. But not for your words.
In close cooperation with Parker Pens, travel inspired fountain pen were released to help writers to put the world into words.
This campaign for Parker Pens spanned multiple years and continents, capturing diverse stories from Sri Lanka to Singapore, China, and Japan.
Taking on multiple hats to make it happen.
Stepping in as the creative director, producer, and director, I ensured the project’s go-ahead by taking on multiple roles, showcasing our commitment to bringing the project alive despite limited resources that forbid to involve traditional production houses.
Supporting the individual markets with marketing toolkits
For three boxes of Cigarettes we were allowed to film on the Great Wall of China.
Once I again, I stepped into the producers and directors role to ensure feasibility of the campaign.
Fun Fact: Traditional film production houses quoted for 5x of the resources used showing that the industry needs
to rethink as brands and traditional production is disconnected.
The Hero Film was supported by cut downs and teasers to support the launch.
AI powered Key Visual for the new Mount Fuji Edition.
2024 China Campaign. Supported by teasers, cut downs, statics, beauty kits and verbal assets.