The soundtrack of Saudi
Teaming up with Arab megastar Hussain Al Jassmi to create a campaign celebrating the musical spirit of the Kingdom.
Launching Pepsi's most ambitious campaign of the past five years:
Client:
Aquafina
Category:
360 Campaign
Country:
Saudi Arabia
198m Ears
infiltrated.
In the first week the song garnered more than 2 million views on Pepsi’s social channels.
There were 193 media clippings across the region, driving an estimated reach of more than 198 million. The campaign kicked-off with the launch of a new song,
‘Hay Hal Sot’, which was composed by Al Jassmi and was written by Saudi poet and literary icon Prince Badr Bin Abdul Mohsin.
Creating an interactive wall mural inspired by Music & Pepsi.
Teaming up with Snapchat to unlock a new musical experience.
Each element, once scanned, was moving to the melody of our campaign song.