An ode to heroes
We said ‘Thank you’
to 30.000 Volunteers!
Client:
Expo 2020
Category:
360 Campaign
Country:
United Arab Emirates
We painted the town green in honour of the volunteers.
A vibrant green media burst, a heartfelt ‘thank you,’ and a powerful voice, (that of Her Excellency Reem Al Hashimy) came together to give the 30,000 volunteers of Expo 2020 a dignified farewell in an emotional closing ceremony campaign.
Static programmatic campaign visual:
24 headlines x 24 visual : 576 unique ad variations.
Bespoke 10” Edits gave sponsors the opportunity to say ‘thank you’ too.
A special YouTube only fim credited each of the 30.000 volunteers.
Who in return spread and shared our message. Resulting in a massive spike of organic reach.
