To illustrate how beautiful less alcohol can be we took a closer look at one single drop of alcohol.
Client:
Aquafina
Category:
360 Campaign
Country:
Singapore & Malaysia
A drop of Irish Beer as seen under a microscope:
“Alcohol. Beautiful in small amounts.” A drop of Pina Colada is shown under a microscope.
A drop of Vodka as shown under a microscope.
What would happen if we do the opposite?
When it came to road safety in Singapore and Malaysia alcohol was still a huge problem. The number of road violations had increased during the last two years and both markets were in need to change the way of how to talk about the social issue of drinking and driving.
Past print ads showcasing separated body pieces or family members now left behind hadn't approached the main target audience who were in the early twenties.
Together with Automobile Association Singapore (AAS) we created a variety of nine print ads but this time the tonality was different.
A drop of Sake showing that Alcohol is beautiful in small amounts.
A drop of Rose.
It also hit the nail
at the international award shows.
6 x Silver at Spikes Asia - Campaign
8 x Bronze Cannes Lions - Outdoor
2 x Bronze at Creatives Circle Award - Billboard
14 x Shortlist Cannes Lions - Design & Use of Photography
A drop of Tequilla.
A drop of Belgian Dark Ale.
