For a century, families have been a cornerstone of advertising, creating emotional bonds across generations, and signaling trust, quality, and shared joy. But too often, families have been portrayed like a perfectly staged scene – reminiscent of advertisements from the 1960s – even in todays age. But today’s consumers no longer connect with these corporate fairy tales. They’re not seeking brands that add to the pressure of perfection. They quench for brands that understand their reality – brands that meet them where life truly happens.

This year, Aquafina connects with families like no other water brand – by embracing a refreshingly real perspective…