Powered by AI.

AI’s breakthrough couldn’t have come at a better time for brands. The demand for high-frequency content, rapid turnarounds, shrinking budgets, and leaner teams left us all searching for a magic button. And we might have found it – just in time.

And hey, it’s not about just content, that’s without saying – we explored in a packaging design process around 200 different designs for the new sparkling flavored water by Aquafina. What would have taken us several months to achieve, is now doable within 2 hours.

For my fellow creatives, or for the people who are just as curious as I am, two thoughts on how to make the best out of AI.

Play it like
Ping Pong:

Have several rounds of ‘creative play.’ Go back and forth, refine input and output with every hit. Don’t call the game too early, the best insights and takeaways come from long, unpredictable rallies. A bold spin forces radical new thinking, a smash opens up a fresh angle. Keep the ideas bouncing. The real win is in the play.

Consume it
like Netflix:

Sometimes it can feel like it’s hard to keep up? The speed of development is mind-blowing—new GPTs on Friday, better updates on Saturday, new services and solutions on Sunday. Just like we set aside two hours every Monday to catch up on the latest from Netflix, set aside two hours every Tuesday to stay on top of what’s new.