Follow a football through 100 years of passion, pride, and Pepsi.
Client:
Pepsi
Category:
Integrated Campaign
Country:
Saudi Arabia
What links 9 national
Saudi football stars?
Absolutely nothing. Except this campaign.
Celebrating the past, present, and future of football in Saudi Arabia, Pepsi has invited some of the biggest players from the past, current stars, and the rising talents of tomorrow to be part of the campaign.
The roll out included the Hero Film, Key Visuals, supporting content in form of interviews, and audio messages among other things.
Player Perspective: Digital content for fans, from the players.
Style frame for futuristic stadiums.
Past, present, future of football in one key visual.
Digital can prototype.
Pepsi99: Digital content bringing together 9 players and 9 questions.