We travelled
through time
to celebrate 100 years of achievements since the birth of Sheikh Zayed bin Sultan.
Client:
Etihad
Category:
Film
Country:
United Arab Emirates
Carrying a Nation’s Legacy, Celebrating 100 Years of Progress.
20 million organic media impressions
The objective of this campaign was to pay tribute to the founding father of the UAE and to celebrate all the wonderful achievements of Abu Dhabi since the birth of its founding father. The idea was to follow a little boy who was discovering and running through time in a fictional museum that presented 100 years of achievements.
The film hit an emotional nerve and went quickly viral on social media.
