Header image : collage of all campaign key visuals
We took our campaign idea 
of 'try different' to heart and
did things differently.  

Behind the campaign: 
– The goal was to communicate the various promotions surrounding the horse races at the Meydan racetrack.
The biggest in the world. The strategy was to communicate these events as experiences different to the usual and ordinary weekend plans. The execution took that thought of 'trying different' to heart by creating four distinct, colourful and fun illustrations that not only differentiated themselves from the competitors but also from past communication. 
– The four key visuals came alive in a digital focused campaign and made an impact across various digital touchpoints ranging from EDM's, social media, static and animated banners and even outdoor.  
– The outcome of the campaign outrun the expectations. A significant increase in visitation, sales and awareness in comparison to the last years were booked in.
– Even the horses were inspired by the spirit of 'try different' to the degree that they ran the races backwards. 


Scroll down to discover 
all the ins and outs!

The four 
Campaign Visuals
Four campaign visuals next to each other. All four illustrated by a famous English illustrator.

_1_
Campaign Visual
Campaign key visual illustrated by famous English illustrator depicting a horse racing at the Meydan race track. Executed print ad for the World Cup in Dubai.

_2_
Campaign Visual
Campaign key visual illustrated by famous English illustrator depicting a horse racing at the Meydan race track. Executed print ad for the World Cup in Dubai.

_3_
Campaign Visual
Campaign key visual illustrated by famous English illustrator depicting a horse racing at the Meydan race track. Executed print ad for the World Cup in Dubai.

_4_
Campaign Visual
Campaign key visual illustrated by famous English illustrator depicting a horse racing at the Meydan race track. Executed print ad for the World Cup in Dubai.


Mobile
Banners
Campaign key visuals adapted for digital / mobile banners .



LED Screens & 
Animated Banners

Desktop
Take Over
Campaign key visuals adapted for digital / mobile banners .
Campaign key visuals adapted for digital / mobile banners .

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