Header into the case study. Visit berlin tourism on ground activation. Tourism stunt.

We turned ordinary sightseeing
tours into thrilling time travels
through hijacking tourist selfies.

With a spectacular installation at the Berlin Wall, we let photo-taking tourists discover the history of the former border and create interest for the Berlin museum city pass. A surprising technology turned the last remaining sections of the Wall into a projection canvas. The projections were invisible to the human eye. Only through the flash of cameras did emotional and historical images appear on the tourists' photos – as well as our message: Discover Berlin's hidden history. Our installation turned ordinary sightseeing tours into thrilling time travels. Tourists from all over the world got stunning photographic souvenirs and Berlin’s museums got lots of new visitors. 

Key Achievements:
– Visitation of Berlin museums increased significantly during the activation period.
– Images of Berlin's Wall went around the world once again. 
– Won over 20 awards across different award shows: Gold for Outdoor at the New York Festival award as well as plenty of awards at Cannes, LIA, CLIO, ADC Europe, DAAD, Eurobest and ONE show.
– The project because of its creativity and ingenuity was featured across over hundreds of blogs and websites.

Scroll down to discover 
all the ins and outs!

Watch the 
Case Study Film

Hijacking selfies with 
a fragment of  history
Award board of the award winning on ground stunt for visit berlin. A tourism activation.

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